As a PR professional I am primarily a storyteller. I create interesting, readable and media friendly narratives to help you build your brand recognition both online and in the mainstream media.
Think of me as the protector of your reputation. I help you enhance, protect and and build your reputation as an expert in your particular industry or market segment.
A lot of people may believe that PR is simply free advertising, nothing could be further from the truth. A good PR professional can certainly get you coverage, but a great PR professional is a reputation manager, storyteller, writer and image shaper.